Facebook Monetization Requirements 2026: How to Get Paid
Facebook monetization requirements for 2026: how Content Monetization and Reels payouts work, Stars, subscriptions, how to apply and how to get paid.
Creators keep asking about Facebook monetization requirements in 2026, especially since Meta changed how it pays creators by folding its older programs into one. This guide explains how Facebook monetization works today, which tools are available, how to check whether you’re eligible, and how to get paid, and it points out what has changed from previous years.
Facebook’s rules change from time to time and differ by country. The final word is always the Monetization section of your Professional Dashboard.
How Facebook monetization has changed
Meta used to pay creators through separate programs, mainly in-stream ads, ads on Reels and the Performance bonus. Each had its own numbers to hit, such as followers and minutes viewed.
In October 2024 Meta announced Facebook Content Monetization, a single program that combines those three, and said it would replace them. Industry sources report that the old programs were later shut down, so many figures still circulating online, such as “10,000 followers and 600,000 minutes viewed”, belong to the old program and are no longer the main route to getting paid.
Facebook monetization requirements in 2026
General requirements for every tool
- You must be 18 or older.
- You must live in a country that’s eligible for the tool you want; the list differs by tool.
- You must follow Meta’s Partner Monetization Policies and Content Monetization Policies, as well as the Community Standards.
- You post from a Page or a profile in professional mode.
- Your content must be original, made by you, not copied or reposted from other pages.
The Content Monetization program
According to Meta’s announcement and industry sources as of 2026:
- The program is invite-only: Meta selects eligible creators, and there’s no published follower number that guarantees entry.
- You can register interest through an interest form in the Monetization section of the Professional Dashboard, but it doesn’t guarantee an invitation.
- You’re paid based on the performance of public posts: Reels, longer videos, photos and text posts.
- Meta doesn’t publish a fixed rate per 1,000 views; earnings vary widely by audience, country and content type.
Facebook Reels monetization
Reels no longer have a separate program. Facebook Reels monetization is now part of Content Monetization, so the requirements are the same: an invitation, original content and policy compliance. Avoid clips cut from films or other channels, which are one of the most common reasons pages lose monetization.
Other ways to earn on Facebook
| Tool | How it works | What’s reported about requirements |
|---|---|---|
| Stars | Fans buy Stars and send them during lives or on Reels and posts | Industry sources cite about 500 followers for 30 consecutive days, varying by country |
| Subscriptions | Fans pay monthly for exclusive content or perks | Higher thresholds are reported, such as about 10,000 followers or a set number of return viewers |
| Branded content | You partner with a brand and post clearly labelled paid content | You must use the paid partnership tool and disclose the ad |
There are also ways to earn that don’t rely on Facebook’s programs at all, such as affiliate marketing and selling your own services or products through your page. Our affiliate marketing guide explains how that works.
Did you know? In 2025 Meta launched Creator Fast Track, aimed at creators who are already successful on platforms such as YouTube and TikTok, to help them start earning on Facebook quickly. It is only available in a limited number of countries.
How to turn on Facebook monetization, step by step
- Switch to a Page, or turn on professional mode for your profile.
- Open the Professional Dashboard or Meta Business Suite.
- Go to Monetization to see which tools are available to you and your eligibility status.
- If you see the interest form for Content Monetization, sign up, and turn on any available tools such as Stars.
- Add your payout and tax details when prompted.
- Post original content people engage with on a regular schedule, and track its performance in Insights.
How to withdraw Facebook earnings
- Add a payout method under payout settings in the monetization tools. Available methods depend on your country; bank transfer is the most common, and PayPal is offered in some countries.
- Payouts are usually monthly once you pass your account’s payout threshold, which is shown in your payout settings.
- Make sure the name on your bank account matches your payout details; a mismatch is one of the most common reasons for delays.
Why Facebook monetization gets rejected or paused
- Unoriginal content: reposting other people’s clips, even with small edits.
- Community Standards violations or misleading information.
- Fake engagement: buying followers or likes, or engagement bait such as “type YES”.
- An ineligible country for the tool you want.
- A very new page or irregular activity.
Never trust anyone who promises to “activate monetization” for a fee or asks for your password; that’s one of the most common scams. To compare platforms, see YouTube monetization requirements and how TikTok monetization works.
Frequently asked questions
How many followers do you need to get paid on Facebook in 2026?
Content Monetization is invite-only, so there’s no official follower number that guarantees entry. For Stars, industry sources cite about 500 followers, varying by country.
How much does Facebook pay per 1,000 views?
Meta doesn’t publish a fixed rate. Earnings vary widely with audience country, content type and watch time, so be wary of inflated figures on social media.
Can I monetize a profile without a Page?
Yes, in countries and for tools that support it, as long as professional mode is turned on.
Why can’t I see the Monetization section?
Usually because your account isn’t in professional mode, your country isn’t eligible, or the account doesn’t meet the general requirements yet.
Key takeaway
Facebook monetization requirements have changed: the old programs were merged into Content Monetization, which is invite-only and pays based on how your Reels, videos, photos and posts perform. Turn on professional mode, post original content consistently, register your interest in the Professional Dashboard, and use Stars and affiliate marketing alongside it.
This article is for general education and is not financial or investment advice.
